Strategic retail advisory from a consulting team that has done it, plus the back-office support to carry it out. Everything is built end to end around your brand’s needs. We work alongside your team in your offices and across virtual platforms, with 24-hour access to the RYP team.
Including Amazon, Korus, Target, Microsoft, In a Box, Walmart, Truman's, American Express, Filterbaby, The Honey Pot, Ashley Black's, P&G, Johnson & Johnson, Reckitt Benckiser, L'Oreal, American Airlines, The Honest Company, Costco, Copper Compression, DivaCup, Pepsi, L.Raphael, CarpalAID, Publications International, 3M, Unilever, Silla Acapulco, Narcisa Pheres, Mary Mack's, Nordic Naturals, Natrol, Salt Sisters, Leggett & Platt, The Stil Trust, Walt Disney Pictures, Sashapure, Kroger, Fisher Traction, FemiClear, Heale, Soapstandle, Honest, Funkaway, Natural Nuance, Flips, Farmer's Market, Kellogg's, K.S. Sze & Sons, Tuckett, Dr. Kay, C4, Garden of Life, Lord of the Chords, Lush Addiction, Shoushou Kids, Narcissist, Aclim8, Swiss Point of Care, SheaMoisture, Molecular Fertility, Camellia Treasures, PinFolio, iCandy, Hope, The Cinnamon Room, Santivia, Wellspring, Mila MicAmor.
1:1 Advisory is selective. It fits established consumer product brands that need senior retail strategy and execution built around their business, their buyers and their numbers.
RYP works across the decisions that usually splinter when an online brand enters retail, and turns them into a working system you can use with buyers, operators and investors.
Category fit, whitespace positioning, assortment and SKU architecture, team capacity and the highest-priority work before buyer outreach.
Pricing, COGS, margin, trade spend, cash needs, demand forecasts and store-count scenarios, with the assumptions behind the plan.
The retail pitch, product story, sell sheets, retailer-specific briefs and the preparation that makes buyer conversations count.
Account targeting and outreach sequence, broker and distributor strategy, partnerships, B2B and licensing, with owners and timing.
Inventory, supply chain and systems, then packaging, planograms, displays, sampling, field services, retail media and promotions.
In-stock, sell-through, velocity and promo results by account, plus retention, claims, IP and specialist regulatory support.
Every member and every advisory client gets full access to the RYPAI™ AI tools, plus unprecedented access to how they keep evolving. Our in-house tech team is actively building new systems made specifically for the consumer product space, and you get them as they launch.
Every engagement is scoped to your brand. These are the working pieces most 1:1 clients leave with, and what they make possible.
Results vary by brand. We do not guarantee retailer placement or sales.
Retail brings a wave of operational work that pulls founders away from selling. In 1:1 Advisory, our team can take it on for you, so your people stay focused on the brand and the buyer.
Back-office services are scoped to your brand and added to your engagement as needed.
RYP works with retail buyers, sales rep groups and distribution partners in every major channel, from mass and grocery to convenience, TV shopping and the distributors behind them. Access varies by brand, channel and engagement.
As soon as your brand is ready, we make introductions to whoever is in our network at the time, starting with the partners we have the closest relationships with. We do not guarantee placement, but we do open the doors to:
A few examples of the kinds of challenges RYP has helped brands work through.
A social-first product faced rising competition and needed a stronger retail proposition.
Packaging and pricing strategy, buyer materials, IP support and a Cosmoprof B2B launch.
A large online brand needed to diversify channels amid competition and higher acquisition costs.
Retail positioning, buyer negotiation, product pipeline and expansion strategy.
A new category required consumer education and a clearer reason to buy.
Consumer positioning, packaging, retail pricing, marketplace and social strategy, plus partner outreach.
Oprah’s Favorite Things 2025
Copycat braces obscured the value of a patented product.
Category story, education, wholesale pricing and a stronger buyer narrative.
A beloved regional brand needed buyers, distribution and trade show support to grow into national retail.
Retail and CPG expansion, grocery and mass buyer meetings, trade shows and distribution partnerships.
“She gave us the confidence to pursue new markets. From trade shows to national buyer meetings, her attitude was always, ‘Yes, how can I help?’” Gary Mac Herring, Owner
A buyer who puts your product on the shelf is taking a risk, and they lean on your certainty to take it. When you know your margins, your forecast and your story cold, they feel it in the room.
That is why so much of our work goes into helping founders understand their own business better. Confidence is one of the biggest things we build with every brand, in ROS Amplify™ and in 1:1 Advisory, so you can stand in front of any buyer and sell your brand with conviction.
“She gave us the confidence to pursue new markets. From trade shows to national buyer meetings, her attitude was always, ‘Yes, how can I help?’”
Every 1:1 Advisory client works directly with Korie and a core team, with advisory board specialists brought in when your channel or category calls for them.
How they work with you: Leads every engagement. Korie sets the retail strategy, shapes the buyer story and opens doors through her retail relationships.
How they work with you: Builds your retail P&L, pricing and forecast models, so every buyer conversation is backed by numbers that work.
How they work with you: A former Walgreens category manager who preps you for buyer meetings, pressure-tests your pitch and helps manage retailer relationships.
How they work with you: Keeps your plan on track: timelines, inventory and execution details from launch through reorders.
How they work with you: Your day-to-day coordinator, scheduling sessions, keeping follow-ups moving and making sure nothing slips.
How they work with you: Sets up the RYPAI™ tools for your brand, from retail research and buyer targeting to outreach workflows.
Specialists who join the work when a brand needs their channel, category or discipline.
Pete HintzRetail merchandisingSuccess: Partner at The Creative Partners Group and a former Target buyer and solutions lead.
How they help our brands: Reviews shelf presence, merchandising and the buyer pitch through a former Target buyer’s eyes.
Rachel JohnsonAmazon marketplaceSuccess: Founded and sold one of the first Amazon service firms. An AI-driven e-commerce strategist.
How they help our brands: Sharpens Amazon strategy so marketplace sales and retail growth support each other.
Leslie LentzWalmart and Sam's ClubSuccess: Founded Lentz & Company, acquired by KMG. A former Walmart and Sam's Club merchant.
How they help our brands: Guides Walmart and Sam’s Club readiness, from item setup to the merchant conversation.
Elizabeth Lombardo, Ph.D.Leadership and performanceSuccess: Clinical psychologist and peak performance coach for high-performing entrepreneurs.
How they help our brands: Coaches founders on leadership, focus and resilience through the pressure of a retail launch.
Gary SolomanCPG legal and IPSuccess: Partner at Foley & Lardner LLP, advising CPG brands on patents, trade dress and trademarks.
How they help our brands: Advises on patents, trademarks and trade dress so a brand’s product is protected before it scales.
Lisa VranckenVideo and mediaSuccess: Award-winning TV producer and executive producer of Kevin Harrington TV.
How they help our brands: Shapes the brand’s video, TV and media story to drive awareness and sell-through.
Katy TreifenbachCPG financeSuccess: Founder and CEO of Stage One Financial, CPG-focused accounting and forecasting.
How they help our brands: Builds the accounting and forecasting foundation retail growth depends on.
Natalie MinhDigital and e-commerceSuccess: CEO of a web software agency and a StoryBrand Certified Guide.
How they help our brands: Clarifies the brand message and strengthens the website and digital funnel.
Sarah EggenbergerBeauty mediaSuccess: TODAY Show correspondent and Senior Editor at Large at NewBeauty magazine.
How they help our brands: Helps beauty brands earn media attention and tell a story editors want to cover.
Ashley BlackFounder and e-commerceSuccess: Founder of FasciaBlaster® and two of Inc.'s fastest-growing companies.
How they help our brands: Shares founder-to-founder lessons on scaling a product from e-commerce into a multi-channel brand.
Established consumer product brands, typically generating roughly $5M to $50M+ a year, for whom retail is now a serious growth lever. It fits best when there is an active buyer conversation, a new retailer launch or a major line review coming up, and the team needs senior retail leadership built around its own business, buyers and numbers.
Everything is designed specifically around your brand’s needs: customized, end-to-end services, delivered in your offices and across virtual platforms, with 24-hour access to our team. We act as a strategic advisory and consulting team, and we can also be your back office with done-for-you support such as PO and portal management, compliance, inventory tracking and reporting. That includes senior retail strategy, a customized retail roadmap and financial model, cross-functional working sessions with your team, buyer preparation and meeting support, and done-for-you services and execution guidance. Every 1:1 client also gets the full RYPAI™ suite of AI tools.
Korie leads every engagement. She works alongside our core team across financial and forecast modeling, retail readiness and relationships, client experience and operations, and AI systems, with advisory board specialists brought in when your channel or category calls for them.
1:1 Advisory starts at $30K and is scoped to your brand, your economics and the depth of support you need. If you are not ready to invest in your retail growth right now, it is probably not the right fit yet.
1:1 Advisory is built around one brand: its economics, its buyers and its active opportunities, with a custom roadmap and senior support in the room. ROS Amplify™ is a membership with small cohorts, shared trainings and a founder community. Many brands start in ROS Amplify™ and move to 1:1 when a major retail opportunity is on the table.
Request a strategy conversation. Korie’s team reviews where your brand is today and where you want to take it, then recommends the right scope. If 1:1 Advisory is the right fit, we build your roadmap and financial model first, then move into buyer preparation and execution.
No. Retailer decisions depend on category fit, buyer priorities, economics, timing and brand readiness. 1:1 Advisory strengthens the business case, the preparation and the execution behind every opportunity, and results vary by brand.
Buyer meetings, trade shows and in-person working sessions are planned around your retail plan. We work with your team in your offices and across virtual platforms, and travel and lodging are scoped with your engagement.
As soon as your brand is ready, we make introductions to whoever is in our network at the time, starting with the partners we have the closest relationships with: discovery events, retail partners, rep groups and distributors. We do not guarantee placement, but we do open the doors.
Tell us about the brand, the retail opportunities in front of you and what is getting in the way. We will tell you honestly whether 1:1 advisory, ROS Amplify or a different next step makes sense.
See you at the top,
