Questions? Our team answers every email.support@rockyourproduct.com

For product brands proven online

Build beyond.
Grow at retail.

Rock Your Product® helps established product brands turn proven online traction, whether it comes from direct-to-consumer, marketplaces or social media, into buyer-ready strategy, profitable retail economics, scalable operating systems, AI-powered growth tools, stronger retailer access, and measurable market-share growth.

Explore ROS Amplify™Explore 1:1 Advisory

Founder-led. Retail-tested. Powered by RYPAI™

Korie Minkus, founder of Rock Your Product®
Korie MinkusFounder & CEO, Rock Your Product®

Korie Minkus & Rock Your Product® in the Media

Featured In
  • Forbes
  • USA Today
  • SUCCESS
  • Vanity Fair
  • Entrepreneur
  • Fast Company
  • CNBC

Rock Your Product® Has Done This Before

Meet your team: decades of combined consumer-product experience, retail execution, brand growth, and global market exposure.

  • $5B+Combined Consumer Product Revenue Impact
  • 100sBrands & Products Launched or Built
  • 100K+Businesses Advised
  • 500K+Retail Doors Represented
  • 5,000+Retail Sales Pitches
  • 32Global Destinations Where Brands, Founders and Business Leaders Have Been Trained
  • 20+Proprietary RYPAI™ Retail Growth Systems to Support Retail Readiness, Growth and Execution
Retail StrategyKnow Your MarginsBuyer ReadinessForecastingRetail P&LPricing StrategyTrade SpendBuild Your AssortmentInventory PlanningCash FlowMerchandisingPlanogramsEnd CapsSamplingSell-ThroughIncrease VelocityRetail KPIBuyer Pitch StrategyRetailer IntroductionsRep GroupsDistribution PartnersSupply ChainStore EducationField ServicesPackagingProduct InnovationOmnichannel GrowthRetail SystemsRYPAI™AI Retail IntelligenceAI Opportunity DiscoveryAI-Powered Workflows
The numbers don't lie

Ecommerce gets the hype.
Stores still get the sales.

Online looks like where all the growth is, yet more than 8 of every 10 U.S. retail dollars are still spent offline. For a proven online brand, retail is not a vanity milestone.
Done well, it can become a substantial second growth engine.

17.1%of U.S. retail sales online
82.9%of retail sales outside e‑commerce
82%recently shopped in-store
1.06Mbrick-and-mortar retail trade doors and partnerships in the U.S.
One simple scale example$1.56M

in potential added annual revenue from a single retail program

1,000 doors × 3 units per week (rate of sale, or ROS)
× $10 net per unit × 52 weeks

That is 3,000 units every week,
shipped by the case pack instead of one product at a time.

Hypothetical example for illustration only. It is not a projection, promise or guarantee of results. Figures show revenue before retailer margin, trade spend, freight and other retail costs, not profit. Actual results vary by brand, product, retailer and execution.

Why brands make the move

What retail could mean for your brand

It's not digital or retail. It's digital + retail, and that is where multiplication happens.

DigitalRetail
creates attentioncreates scale
builds awarenesscaptures behavior
drives considerationdrives repeat purchase
YOUR BRAND

Brands win at retail

+13.9%online sales lift for emerging direct-to-consumer brands in the area around a new physical store
51% vs 6%expected growth in wholesale vs. brands' own websites, in a survey of 259 brands
1.7×more often omnichannel customers shop than single-channel shoppers, and they spend more when they do
  • Volume and velocityCase-pack orders and repeat buyers in every door, instead of one online order at a time.
  • Partners who sell for youRetailers, distributors and brokers put your product in front of more buyers, so you are not the only one selling it.
  • Profitability at scaleBigger production runs lower your cost per unit, and shoppers find you without paying for every click.
  • More controlRevenue from more than one channel, so no single platform, algorithm or ad bill decides your month.
  • Category leadershipOwn the shelf in your category before a competitor does.
  • A stronger valuationProven retail distribution is what investors and acquirers look for.

The risk of waiting: a competitor wins the shelf, the buyer and the category first.Meanwhile, one platform change, ad-cost spike or account issue can stall a single-channel brand.The good news: you have already invested the time, money and effort to build one channel. Adding the next one gets far easier once you learn the retail operating system.

That is where Rock Your Product® comes in.

We combine retail strategy, financial modeling, buyer preparation, scalable operating systems, AI‑powered growth tools, retailer and partner relationships, launch support and growth execution to help proven brands build profitable, sustainable omnichannel businesses.

Whether you are preparing to enter retail or ready to scale what you have already started,
we help you build what retail requires next.

Find Your Retail Path
Korie Minkus training a full room of founders, hands raised across the audience
LIVE Rock Your Product® ROS Amplify™ Training
The inflection point

Online success proves demand.
Retail asks a different set of questions.

The brand can be winning on Amazon, Shopify or social and still be unprepared for a buyer meeting, a national rollout, or the cash demands of wholesale growth.

You've got the online momentum. Now it's time to learn retail mastery.
Momentum gets attention. Mastery builds retail brands.
You already proved people want the product. Now the company has to prove it can deliver profitably, repeatedly and at scale.
01
Can the economics work?
Wholesale margin, trade spend, freight, allowances, cash flow and inventory.
02
Can the buyer see the opportunity?
Category whitespace, assortment, differentiation, velocity and size of prize.
03
Can the team execute?
Item setup, packaging, forecasts, operations, merchandising, promotions and store support.
04
Can the brand earn expansion?
In-stock, weekly ROS, promo results, retailer relationships and reinvestment.
Who we work with

Proven online brands, ready for retail.

For consumer brands selling $1M to $50M a year online, through their own website, Amazon and other marketplaces.
Most are at one of two stages. Find yours below.

1
I am online
and need to get into retail

Online-Proven Brands Preparing for Retail

You have built demand online and know consumers want the product. Now you need to understand how to enter retail strategically and profitably.

We help you build the foundation, including:

  • Retail channel and account strategy
  • Pricing, margins and retail profitability
  • Packaging, assortment and pack-size strategy
  • Buyer positioning and presentation development
  • Retail forecasting, inventory and working capital planning
  • Broker, distributor and sales-partner strategy
  • Retail-ready operating systems
  • AI-powered research, targeting and workflow tools
  • Buyer outreach, introductions and meeting preparation
  • Category and shelf analysis: where you fit and who you’re up against
  • Retail compliance and item setup: UPCs, labeling, certifications and insurance
  • Trade show strategy to get in front of the right buyers

The goal: enter retail with the right economics, the right partners and a plan built to scale.

This is me: find my retail path
2
I'm already in retail
and need to scale it

Brands Already in Retail and Ready to Scale

You have landed initial retail distribution or begun receiving interest from retail partners, but getting on shelf is only the beginning.

We work with brands that need stronger systems and support around:

  • Sell-through and velocity
  • Retail profitability and margin improvement
  • Trade spend and promotional planning
  • Retailer-specific growth strategies
  • Distribution expansion
  • Forecasting and inventory
  • KPI and performance reporting
  • Merchandising and in-store execution
  • Broker, distributor and partner management
  • Buyer relationships and line reviews
  • New retailer and channel development
  • AI-powered analytics, opportunity discovery and workflow automation

The goal: turn early retail traction into a scalable, profitable omnichannel business.

This is me: find my retail path
The categories we know best

Rock Your Product® works across consumer product categories

  • Automotive Aftermarket & Car Care
  • Baby & Family Products
  • Beauty, Skincare & Haircare
  • Food & Beverage: Ambient, Refrigerated & Frozen
  • Home Improvement & Home Solutions
  • Household Consumables
  • OTC & Consumer Health
  • Personal Care & Hygiene
  • Pet Health & Care
  • Small Appliances & Home Technology
  • Sports, Fitness & Outdoor
  • Toys, Games & Recreation
  • Women's Health & Wellness
Find Your Retail Path
The RYP operating system

A repeatable system for moving into retail.

The Rock Your Product® methodology powers ROS Amplify™, RYPAI™ and our 1:1 advisory work.

  1. 01

    POSITION

    Clarify category, consumer, problem, differentiation and the whitespace you can own.

  2. 02

    PROVE

    Translate online demand into buyer evidence, economics, velocity assumptions and a credible size of prize.

  3. 03

    PREPARE

    Build the people, inventory, packaging, forecasts, systems and financial readiness retail demands.

  4. 04

    PITCH

    Create the buyer story, target the right accounts, access the right relationships and negotiate from a plan.

  5. 05

    PROSPER

    Launch, drive sell-through, improve execution, measure velocity and earn expansion.

What you will learn

The retail skills behind every step.

Whether you are moving from online into stores or already on shelf and ready to grow, you learn the skills for where your brand is now.

Entering retail

Moving from online into stores

  • Retail pricing and marginsWholesale pricing, trade spend, freight and allowances that still leave you a profit.
  • Category and shelf strategyWhere your product fits, the whitespace you can own and how buyers see the category.
  • Packaging, item setup and complianceRetail-ready packaging and the setup and compliance steps buyers expect.
  • The buyer pitchBuilding the buyer story, targeting the right accounts and walking into line reviews prepared.
Growing in retail

Already on shelf and ready to scale

  • Sell-through and velocityReading your rate of sale and fixing what slows it down, store by store.
  • Promotions and in-store executionPlanning promotions and store support that move product, not just margin.
  • Forecasting, inventory and cash flowStaying in stock on wholesale-sized orders without straining cash.
  • Earning expansionUsing results to win reorders, new doors and new retailers.
For both

Building partnerships that last

Retail runs on relationships. RYP makes the buyer introductions and partnership connections, so you tap straight into our retail network, then learn what it takes to keep partners saying yes.

  • Who you partner withBuyers, brokers, distributors, sales reps and retail partners.
  • What it takesReliable supply, clean data, a clear plan and consistent follow-through.
  • How we open doorsDirect buyer introductions, trade shows and partnership connections through the RYP retail network.

Tap into our retail network: 100+ retail and distributor partners

Including Walmart, Target, Costco, Amazon, Kroger, Walgreens, CVS, Sam's Club, Kohl's, H-E-B, Dollar General, Ulta Beauty.

How introductions work

As soon as your brand is ready, we make introductions to whoever is in our network at the time, starting with the partners we have the closest relationships with. We do not guarantee placement, but we do open the doors to:

  • Discovery events
  • Retail partners
  • Rep groups
  • Distributors
RYPAI™Retail Growth OS
The technology behind ROS Amplify™

Retail-ready AI, already built for your brand.

Never before has a consumer product brand had retail growth tools already built and waiting. RYPAI™, the Rock Your Product® Retail Growth Operating System, puts proprietary AI agents behind your research, modeling and buyer prep. You skip building the tools and go straight to using them.

  • More efficientResearch, modeling and buyer prep move faster, with far less manual work.
  • Better informedCategory, pricing and velocity insight in hand before you walk into the buyer meeting.
  • Faster for your partnersClear answers and clean data for buyers and distributors, at the pace they expect.

Built in house by Clayton Trevino, our AI Systems Lead, who researches new AI models as they are released and builds the best into RYPAI™, with the retail know-how of Korie and our advisory team behind every tool. Meet the team behind RYPAI

Be the brand leader distribution partners want to work with.

DiscoverRetailRadar™PrepareReadyRate™ModelProfitMap™PitchBuyerBrief™LaunchRetailFlow™GrowVelocityView™+And growing
Proprietary retail growth systems for our members, across the retail journeySee how RYPAI™ works
Korie Minkus teaching founders at a live Rock Your Product training
LIVE Rock Your Product® Retail Growth Training
How brands work with RYP

Two ways to build the next stage of retail growth.

The same retail operating philosophy, delivered at different levels of access, customization and support.

ROS Amplify™ Membership

Learn and build with a retail growth network.

ROS Amplify™ is a membership for brands generating $1 million to $50 million in annual direct-to-consumer or marketplace sales. Whether they are preparing to launch in stores or have recently entered retail, members gain the guidance, systems, tools, and connections to build toward $1 million to $10 million in annual retail sales, alongside a cohort of brands making the same move.

$1M to $10M in annual retail sales is the goal the membership is built around, not a promise. Results vary by brand, category, economics and execution. RYP does not guarantee sales, retailer placement or any other outcome.

  • Hands-on training on your own product: pricing, packaging, margins and the buyer pitch
  • Small-cohort learning and peer feedback
  • Live events with fellow members and retail experts
  • Direct access to retail experts, professionals and partners
  • RYPAI™ AI agents, tools and workflows
  • Expert guidance on buyer and operating decisions
  • Support across pricing, pitches, launch and store performance
  • Live trainings and mentorship with Korie and the RYP team
  • On-demand library of recorded member trainings
  • Templates and playbooks for pricing, line reviews and buyer pitches
Explore ROS Amplify™ Join the waitlist
How membership works
  1. Learnthrough live trainings, expert sessions and peer feedback in a small cohort of brands
  2. Buildwith RYPAI™ AI agents, tools and workflows
  3. Connectwith retail pros and partners
  4. Growyour retail sales
1:1 Advisory

Bring RYP directly into the decisions.

A retainer-based engagement for brands facing complex decisions, active buyer opportunities or a faster custom build.

You work directly with the senior RYP team on the calls that shape the business: which retailers to pursue, whether the economics hold up, and how to walk into the buyer meeting ready.

  • Senior strategy tailored to the brand
  • Customized retail roadmap and financial model
  • Cross-functional working sessions
  • Buyer preparation and meeting support
  • Done-for-you services and execution guidance
  • Hands-on training for your team on retail pricing, pitches and execution
  • RYPAI™ AI agents, tools and workflows built around your brand
  • Direct introductions to retail professionals and partners
Explore 1:1 Advisory Request a Strategy Conversation
How advisory works
  1. Diagnosethe business and its economics
  2. Designyour retail roadmap and model
  3. Executealongside your team
  4. Scaleinto new accounts and doors
Included in ROS Amplify™ and 1:1 Advisory

The full RYPAI™ suite, in both programs.

Every member and every advisory client gets full access to the RYPAI™ AI tools, plus unprecedented access to how they keep evolving. Our in-house tech team is actively building new systems made specifically for the consumer product space, and you get them as they launch.

Brands we have trained, worked for or partnered with

Including Amazon, Korus, Target, Microsoft, In a Box, Walmart, Truman's, American Express, Filterbaby, The Honey Pot, Ashley Black's, P&G, Johnson & Johnson, Reckitt Benckiser, L'Oreal, American Airlines, The Honest Company, Costco, Copper Compression, DivaCup, Pepsi, L.Raphael, CarpalAID, Publications International, 3M, Unilever, Silla Acapulco, Narcisa Pheres, Mary Mack's, Nordic Naturals, Natrol, Salt Sisters, Leggett & Platt, The Stil Trust, Walt Disney Pictures, Sashapure, Kroger, Fisher Traction, FemiClear, Heale, Soapstandle, Honest, Funkaway, Natural Nuance, Flips, Farmer's Market, Kellogg's, K.S. Sze & Sons, Tuckett, Dr. Kay, C4, Garden of Life, Lord of the Chords, Lush Addiction, Shoushou Kids, Narcissist, Aclim8, Swiss Point of Care, SheaMoisture, Molecular Fertility, Camellia Treasures, PinFolio, iCandy, Hope, The Cinnamon Room, Santivia, Wellspring, Mila MicAmor.

Selected brand work

RYP results: happy brands, real growth.

Online strategy becomes meaningful when it moves the business. Here is what three founders say about building with Rock Your Product®.

See all results
Filterbaby filtered showerhead, TIME Best Inventions 2024
Beauty tech / water filtration

Filterbaby

“We just won the TIME Best Invention Award of 2024! And a large part of it was because we have worked with you! I absolutely love working with you, Korie.”
Korie Minkus with Filterbaby founder Xin Shui at their trade show booth

Xin Shui, Founder & CEOWith Korie and the team

Packaging and pricing strategy, buyer materials, IP support and a Cosmoprof B2B launch.

Reported Target end-cap expansion from 658 stores in 2025 to 1,800 in 2026, plus TIME Best Inventions recognition.
Copper Compression retail packaging
Health & wellness / performance

Copper Compression

“Working with Korie has been a truly enriching experience. Korie is not just an asset; she's a driving force behind successful business development initiatives.”
Korie Minkus with the Copper Compression leadership team at their booth

Bobby Cohen, PresidentWith Korie and the team

Retail positioning, buyer negotiation, product pipeline and expansion strategy.

Reported distribution across Walgreens and Walmart categories and more than 10,000 retail doors.
Mary Mack's logo
Food & confectionery

Mary Mack's

“She gave us the confidence to pursue new markets. From trade shows to national buyer meetings, her attitude was always, ‘Yes, how can I help?’”
Korie Minkus with the Mary Mack's team at their trade show booth

Gary Mac Herring, OwnerWith Korie and the team

Retail and CPG expansion, grocery and mass buyer meetings, trade shows and distribution partnerships.

Now in 5,000+ retail locations, including Walmart, Target, Hobby Lobby and top grocery chains.
What brands leave with

Buyers borrow your confidence.

A buyer who puts your product on the shelf is taking a risk, and they lean on your certainty to take it. When you know your margins, your forecast and your story cold, they feel it in the room.

That is why so much of our work goes into helping founders understand their own business better. Confidence is one of the biggest things we build with every brand, in ROS Amplify™ and in 1:1 Advisory, so you can stand in front of any buyer and sell your brand with conviction.

“She gave us the confidence to pursue new markets. From trade shows to national buyer meetings, her attitude was always, ‘Yes, how can I help?’”
Gary Mac HerringOwner, Mary Mack’s
Korie Minkus
“Emerging brands deserve the same systems and tools the biggest brands use. Retail should never be a mystery. That is why I created Rock Your Product®.”
Korie Minkus
Meet the founder

Korie Minkus

Founder & CEO of Rock Your Product®.
Retail operator, brand builder, international speaker and best-selling author.

25+ years in corporate consumer products, working for Fortune 500 companies and emerging brands, bringing over $2 billion to retail sales and helping hundreds of clients launch.

She has worked alongside retail leaders including Doug McMillon of Walmart, Mark Butler of Ollie’s and Pennie Clark Ianniciello of Costco, and partnered with brands from Unilever and Disney to P&G and L’Oréal. In 2017 she started Rock Your Product® to give growing brands the same retail playbook.

3× Stevie® Award winnerCompany of the Year 2025 (Professional Services and Consumer Products), plus a 2026 Stevie® Award
Women-owned businessWBENC, Women’s Business Enterprise National Council
Meet Korie and the team
Korie on the cover All press →
BE... From Passion and Purpose to Product and Prosperity, book cover
Best-selling author

#1 best seller in Women & Business and Entrepreneurship

BE… From Passion and Purpose to Product and Prosperity (Post Hill Press, distributed by Simon & Schuster, 2022), co-authored with Ashley Black and Lisa Vrancken.

Korie Minkus with Dean Graziosi
Dean Graziosi
Korie Minkus with Lisa Nichols
Lisa Nichols
Korie Minkus with Randi Zuckerberg at Empowered Woman
Randi Zuckerberg
Korie Minkus with Marcus Lemonis
Marcus Lemonis
Korie Minkus speaking on stage in Sweden
Stockholm
Kevin Harrington with a full room of founders at a live event
Kevin Harrington
Korie Minkus with Les Brown
Les Brown
A full room of founders at a live event in Orlando, Florida
Orlando, FL
Korie Minkus training founders in Dubai
Dubai, UAE
A full ballroom of founders celebrating at a live event in Mexico City
Mexico City
Why this matters to your brand

From Stockholm and London to Dubai and Orlando, Korie has built relationships with the leaders who shaped modern entrepreneurship. For a consumer product brand, that network is leverage: it opens doors to buyers, partners and opportunities that are hard to reach on your own.

Credibility built globally

Working with world-class leaders to teach better, learn more and lead the way.

RYP is not built on theory. Korie and the Rock Your Product® team bring more than 100 years of combined consumer product and retail experience, from Fortune 500 product development to buyer meetings and shelf execution.

The communities we build are unprecedented in the consumer product space. At live events and workshops, members work through pricing, buyer pitches and retail plans with Korie and the RYP team, learn from retail experts, and meet founders making the same move.

Your team of experts

A retail team behind every brand we work with.

Rock Your Product® has curated leaders across finance, retail relationships, operations and AI, backed by an advisory board of specialists who step in when a brand needs their channel, category or discipline.

Core team

  • Ysa MayorcaFinancial & forecast modeling

    Rockstar talent: 30+ years in CPG and a drug retail merchant expert, with experience across Unilever and Sundial Brands (SheaMoisture, Nubian Heritage). Builds the forecasts and models that retail growth runs on.

  • Felicia CiaccioRetail readiness & relationships

    Rockstar talent: Former Walgreens Director and Category Manager for Health & Wellness, with 25+ years in retail. She knows how buyers think because she was one.

  • Katie FarinellaClient experience & operations

    Rockstar talent: 20+ years in retail operations. Keeps projections, inventory and execution accurate so launches land on time.

  • Skye HenningsOperations & success

    Rockstar talent: Keeps every client engagement organized, responsive and moving, backed by strengths in operations, finance and customer service.

  • Clayton TrevinoAI Systems Lead

    Rockstar talent: Builds the AI systems behind RYPAI™, turning retail research and buyer outreach into tools brands can use.

Advisory board

  • Pete HintzRetail merchandising
  • Rachel JohnsonAmazon marketplace
  • Leslie LentzWalmart and Sam's Club
  • Elizabeth Lombardo, Ph.D.Leadership and performance
  • Gary SolomanCPG legal and IP
  • Lisa VranckenVideo and media
  • Katy TreifenbachCPG finance
  • Natalie MinhDigital and e-commerce
  • Sarah EggenbergerBeauty media
  • Ashley BlackFounder and e-commerce

Meet the full team

Industry endorsements

What leaders have said about Korie
and the Rock Your Product® team.

Les Brown

“Korie is charismatic, she is powerful, and persuasive.”

Les BrownMotivational speaker
Ashley Black

“Korie is in a league of her own! The perfect blend of authenticity and down to business!”

Ashley BlackFounder and inventor, FasciaBlaster®
Kevin Harrington

“Korie is very sincere, seasoned from corporate branding to entrepreneur experiences, and she has a very tenacious attitude to help you succeed.”

Kevin HarringtonOriginal Shark on Shark Tank
Retail growth insights

Ideas from the RYP team.

All insights
Retail strategyThe future of retail belongs to brands that proved it online first.How Glossier, Olipop and Dr. Squatch turned online demand into shelf space, and what it means for your brand.Korie Minkus · Founder & CEOTeam & partnershipsNo brand gets to the shelf alone.Why retail growth takes a team, and the people, advisors and partnerships behind our brands.Korie Minkus · Founder & CEOAI & technologyHow AI helps consumer product brands run leaner and decide faster.Forecasting, market research, buyer prep, price monitoring, IP protection and promotion tracking, one area at a time.Clayton Trevino · AI Systems LeadFinance & forecastingThe power of a grounded retail forecast.Rate of sale, pipeline fill, promotions and cash, plus the five places brands most often get the numbers wrong.Ysa Mayorca · Financial & Forecast Modeling
Start the conversation

You've proven demand online.
Now build the company offline.

Let's get moving. Tell us where your brand is today and where you want to take it, and we'll help you find the right next step, whether that's ROS Amplify™, 1:1 Advisory or something else.

support@rockyourproduct.com
See you at the top,
Korie MinkusFounder & CEO, Rock Your Product®
Find your retail path

Tell us about your brand and we'll help you find the right next step.

Your information is safe with us. We never sell your personal information or share your phone number with third parties for their marketing. We only ask for sales ranges, never exact financials, bank details or passwords. Unsubscribe or ask us to delete your information at any time. Privacy Policy

Frequently asked questions
Am I ready, and what revenue level is the best fit?

The typical fit is a brand generating roughly $1M to $50M in annual DTC or marketplace sales with proven demand and a real omnichannel growth goal. ROS Amplify™ is built for both online brands preparing to enter stores and brands already on shelf that want to improve sales and expand distribution. Not sure? Request a strategy conversation and we will tell you honestly where you stand.

Which program is right for me, and what happens after I reach out?

ROS Amplify™ combines small cohorts, expert guidance, RYPAI™-powered systems and retail connections. 1:1 Advisory is tailored to one brand, its current economics and active opportunities, with a custom roadmap and deeper senior support. After you request a strategy conversation, Korie's team reviews where your brand is today and where you want to take it, then follows up with the right next step. ROS Amplify™ is opening through a waitlist, so joining now puts you first in line for the next cohort.

What results can I expect, and how long do brands stay?

100% of the brands we work with have seen growth in their first year with RYP. Our average brand is in the system for 2+ years, and 70% of brands stay with us for 2+ years. Every brand is different, so results vary and are not guaranteed.

What does it cost to work with RYP?

Growing into retail takes real investment. ROS Amplify™ membership has several levels of engagement starting at $10K, built to make expert support accessible. 1:1 Advisory starts at $30K and is scoped to your brand, your economics and the depth of support you need. If you are not ready to invest in your retail growth right now, RYP is probably not the right fit yet.

Does RYP guarantee retailer placement or sales results?

No. The $1M to $10M retail sales figure is a goal, not a guarantee. Retailer decisions depend on category fit, buyer priorities, economics, timing and brand readiness. RYP strengthens the business case, preparation and execution behind the opportunity. As soon as your brand is ready, we make introductions to the discovery events, retail partners, rep groups and distributors in our network, starting with the partners we have the closest relationships with.

How involved is the RYP team, and is travel included?

It depends on your engagement. Buyer meetings, trade shows and live sessions with our team are planned around your program and your retail plan. Travel and lodging for live events are not included in the membership.

What happens after a brand gets placement?

That is where the second half of the work begins: item setup, inventory, merchandising, promotions, in-stock, velocity, retail media, field execution and the performance needed to earn expansion.

What categories and channels do you work with?

Consumer products across automotive and car care, baby and family, beauty and personal care, food and beverage, home improvement, household consumables, OTC and consumer health, pet, small appliances, sports and outdoor, toys and games, and women's health and wellness. Beyond traditional retail, the work can include clinics, professional channels, hospitality, institutions, gifting, partnerships, distributors, licensing and other B2B routes to market.

What are RYPAI™ and the Client Login?

RYPAI™ is the Rock Your Product® Retail Growth Operating System: proprietary AI agents, tools and workflows for research, modeling, buyer prep, launch and growth. The Client Login is the members-only portal where our community watches recordings of our live events and trainings, uses the RYPAI™ AI systems and tracks retail growth, all in one place.