The Rock Your Product® Proprietary System
Real People. Real Products. Real Brands.

Foundation
Establish sustainable financial practices with an investor growth mindset.
Apply COGS profitability planning, cash flow techniques, manufacturing, and sourcing efficiencies.
Areas Covered:
- Financial Planning
- COGS
- Cash Flow
- Profitability
- Capital Funding
- Institution Relationship
- Manufacturing
- Sourcing
- 3PL
- Packaging
Operations
Design the systems to achieve optimal, repeatable & consistent wins.
Integrate effective operating procedures, first-class customer service, and embrace necessary risk management techniques.
Areas Covered:
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Customer Experience
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SOP’s
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Policies
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Systems
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QC
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Human Capital
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Legal/ Risk Management
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Payment Gateway
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Contract Negotiations
Marketing
Create a framework to attract more customers, focus on your brand story & purpose.
Differentiate your brand experience, define the consumers’ journey, and deliver an irresistible unique value proposition.
Areas Covered:
- Branding
- SKUs Rational
- Purpose/Story
- Consumer Journey
- Digitally Native
- Claims
- Hyper USP
- Seasonality
- Automation
- Promotional Spend
Sales
Combine online & offline distribution to create a seamless brand experience to drive sales multipliers.
Secure distribution partners, design sticky retention systems, and a powerful pitch presentation to score product placement.
Areas Covered:
- Omni Channel
- Ecommerce
- Offline Retail
- Channel Management
- Distribution Partners
- Pitch Deck
- Map Pricing
- Retention
- Renewable
- Trackable Systems
Trust
Brand loyalty establishes credibility factors that deliver relevance & consistent growth.
Earn trusted reviews, align with thought influencers, and gain media exposure for market validation of your brand promise.
Areas Covered:
- Reviews
- Testimonials
- Influencers
- Referrals
- Endorsements
- Validation
Leadership
Get uncomfortable to get unstoppable & drive growth to create a legacy brand.
Communicate effectively, discover your growth mindset, and advocate for your business and self.
Areas Covered:
- Branding
- SKUs Rational
- Purpose/Story
- Consumer Journey
- Digitally Native
- Claims
- Hyper USP
- Seasonality
- Automation
- Promotional Spend
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Self-Advocacy
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Culture
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Confidence
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Thought Leadership
