The Rock Your Product® Proprietary System
Real People. Real Products. Real Brands.
![RYP 6-Step Diagram Foundational RYP 6-Step Diagram Foundational](https://rockyourproduct.com/wp-content/uploads/2021/08/RYP-Diagram-6-Step-Foundational.jpg)
Foundation
Establish sustainable financial practices with an investor growth mindset.
Apply COGS profitability planning, cash flow techniques, manufacturing, and sourcing efficiencies.
Areas Covered:
- Financial Planning
- COGS
- Cash Flow
- Profitability
- Capital Funding
- Institution Relationship
- Manufacturing
- Sourcing
- 3PL
- Packaging
Operations
Design the systems to achieve optimal, repeatable & consistent wins.
Integrate effective operating procedures, first-class customer service, and embrace necessary risk management techniques.
Areas Covered:
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Customer Experience
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SOP’s
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Policies
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Systems
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QC
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Human Capital
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Legal/ Risk Management
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Payment Gateway
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Contract Negotiations
Marketing
Create a framework to attract more customers, focus on your brand story & purpose.
Differentiate your brand experience, define the consumers’ journey, and deliver an irresistible unique value proposition.
Areas Covered:
- Branding
- SKUs Rational
- Purpose/Story
- Consumer Journey
- Digitally Native
- Claims
- Hyper USP
- Seasonality
- Automation
- Promotional Spend
Sales
Combine online & offline distribution to create a seamless brand experience to drive sales multipliers.
Secure distribution partners, design sticky retention systems, and a powerful pitch presentation to score product placement.
Areas Covered:
- Omni Channel
- Ecommerce
- Offline Retail
- Channel Management
- Distribution Partners
- Pitch Deck
- Map Pricing
- Retention
- Renewable
- Trackable Systems
Trust
Brand loyalty establishes credibility factors that deliver relevance & consistent growth.
Earn trusted reviews, align with thought influencers, and gain media exposure for market validation of your brand promise.
Areas Covered:
- Reviews
- Testimonials
- Influencers
- Referrals
- Endorsements
- Validation
Leadership
Get uncomfortable to get unstoppable & drive growth to create a legacy brand.
Communicate effectively, discover your growth mindset, and advocate for your business and self.
Areas Covered:
- Branding
- SKUs Rational
- Purpose/Story
- Consumer Journey
- Digitally Native
- Claims
- Hyper USP
- Seasonality
- Automation
- Promotional Spend
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Self-Advocacy
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Culture
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Confidence
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Thought Leadership
![RYP 12-Step System RYP 12-Step System](https://rockyourproduct.com/wp-content/uploads/2021/08/RYP-12-Step-Diagram.jpg)