The Rock Your Product® Proprietary System

Real People. Real Products. Real Brands.

Product industry experts on your team

We work in harmony with our clients to deliver methodologies for strategic and financial decisions. We take the guesswork out. Our team of industry experts designs change management, operational excellence, best business acumen that generates targeted priorities and outcomes.

Mentorship teaches leadership

Confident leaders attract the right partnerships, consumers, and collaborators. Together we’ll hold you accountable to reach new heights and be unstoppable. Designing category leadership skills to elevate brand status and capture market share growth, leads to accelerated transformative change.

Take a quantum leap

As leading facilitators and trainers, we deliver action-oriented and full immersion programs that are results-focused. Our clients work directly with our advisors to set and achieve individual business goals. They attend our live group masterminds to be in the networking circle with industry innovators and experts in their field.

Immerse in the proprietary systems

Rock Your Product® was inspired by emerging brand owners and their desire for access to the same systems, methodologies, and best practices of the legacy brands. We break down the steps, design the pathway, and hold your hand as you take the fast track. Our clients gain access to award-winning and proven systems.

Business is meant to be collaborative

Business ownership does not have to be a lonely road. Our clients discover aligned support systems and teamwork elevates brand traction and allows scale with more ease. Partnerships are a game-changer, and we teach our clients the process to identify, attract, and convert meaningful collaborators.

Unprecedented access

We have searched out, engaged, and played with the biggest, brightest, and best names in the industry. Spending decades building the golden rolodex, we attract the innovators and thought leaders who play at the highest level. As part of Rock Your Product®, our clients have access to these industry experts, our advisors, and trainers. 

RYP 6-Step Diagram Foundational


Establish sustainable financial practices with an investor growth mindset.

Apply COGS profitability planning, cash flow techniques, manufacturing, and sourcing efficiencies.

Areas Covered:
  • Financial Planning
  • COGS
  • Cash Flow
  • Profitability
  • Capital Funding
  • Institution Relationship
  • Manufacturing
  • Sourcing
  • 3PL
  • Packaging


Design the systems to achieve optimal, repeatable & consistent wins.

Integrate effective operating procedures, first-class customer service, and embrace necessary risk management techniques.

Areas Covered:
  • Customer Experience

  • SOP’s

  • Policies

  • Systems

  • QC

  • Human Capital

  • Legal/ Risk Management

  • Payment Gateway

  • Contract Negotiations


Create a framework to attract more customers, focus on your brand story & purpose.

Differentiate your brand experience, define the consumers’ journey, and deliver an irresistible unique value proposition.

Areas Covered:
  • Branding
  • SKUs Rational
  • Purpose/Story 
  • Consumer Journey
  • Digitally Native
  • Claims
  • Hyper USP
  • Seasonality
  • Automation
  • Promotional Spend


Combine online & offline distribution to create a seamless brand experience to drive sales multipliers.

Secure distribution partners, design sticky retention systems, and a powerful pitch presentation to score product placement.

Areas Covered:
  • Omni Channel
  • Ecommerce
  • Offline Retail
  • Channel Management
  • Distribution Partners
  • Pitch Deck
  • Map Pricing
  • Retention
  • Renewable
  • Trackable Systems


Brand loyalty establishes credibility factors that deliver relevance & consistent growth.

Earn trusted reviews, align with thought influencers, and gain media exposure for market validation of your brand promise.

Areas Covered:
  • Reviews
  • Testimonials
  • Influencers
  • Referrals
  • Endorsements
  • Validation


Get uncomfortable to get unstoppable & drive growth to create a legacy brand.

Communicate effectively, discover your growth mindset, and advocate for your business and self.

Areas Covered:
  • Branding
  • SKUs Rational
  • Purpose/Story
  • Consumer Journey
  • Digitally Native
  • Claims
  • Hyper USP
  • Seasonality
  • Automation
  • Promotional Spend
  • Self-Advocacy

  • Culture

  • Confidence

  • Thought Leadership

RYP 12-Step System

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