Advisory Board
Ashley Black
CEO and Founder The FasciaBlaster®
9-Figure Digital Native Brand Advisor
Katy Triefenbach
CEO Stage 1 Financial & Managing Partner Stage 1 Fund Product
Financial Planning and Funding Advisor
Natalie Minh
CEO, Natalie Minh Interactive, SoCal digital marketing, web, software agency
Story Brand Certified Guide
Digital Expert & eCommerce Advisor
Lisa Vrancken
Executive Vice President of of AsSeenOnTV.pro at Kevin Harrington Studios
Media Expert & Video Content Advisor
Sarah Eggenberger
Editor-at-Large, NewBeauty Magazine, Influence Beauty and Lifestyle Expert
Media & Influencer Advisor
Gary Solomon
Partner at Foley & Lardner LLP
Intellectual Property Advisor
Rachel Johnson
Amazon Marketplace Strategist and Sales Accelerator | Founder and Managing Partner Cascadia Seller Solutions
Marketplace Expert & Amazon Advisor
Leslie Lentz
Owner at Lentz & Company
Brand Growth Experts Retail Expert & Brand Strategy Scale Advisor
Pete Hinze
Partner The Creative Partners Group (CPG), A Retail Solutions Company
Category & Merchandise Advisor
Dr. Elizabeth Lombardo Ph.D.
America’s most trusted celebrity psychologist
Human Capitalization and Mindset Advisor
Human Capitalization and Mindset Advisor
Ashley Black
CEO and Founder The FasciaBlaster®
9-Figure Digital Native Brand Advisor
Ashley Black is the #1 national bestselling author of The Cellulite Myth, co-author of the scientific paper “The Effects of Fascia Manipulation with Fascia Devices on Myofascial Tissue, Subcutaneous Fat and Cellulite in Adult Women,” and the inventor of the FasciaBlaster®.
The FasciaBlaster® is the perfect at-home treatment for pain & tension management, cellulite reduction, muscle performance & recovery, healthy blood flow, & nerve function. Professional athletes, celebrities, & hundreds of thousands of users have used the FasciaBlaster® tools for pain management, sports performance, & aesthetic improvement.
Ashley is a unicorn business owner, starting from ground zero self-funded, and generating over 100 million dollars in revenue, as a digitally native brand. With more than fifty patents, she was named ABA’s Entrepreneur of the Year in 2020. She was a TEDx speaker, and she currently owns one of the fastest-growing private companies in America. Ashley’s loves sharing her passions and business experience with the world.
With over 3 million followers and over 1 trillion media impressions, Ashley candidly talks about the entrepreneurial mindset, how to protect your investment, and the importance of consumer engagement.
Katy Triefenbach
CEO Stage 1 Financial & Managing Partner Stage 1 Fund Product Financial Planning and Funding Advisor
Katy’s background is in marketing for legacy brands including GE Healthcare and CareFusion. After a decade, experiencing brand growth challenges and pitfalls, she started Stage 1 Financial, with her husband and business partner Jeremy Triefenbach. They developed a fully outsourced accounting and finance solution to focus on fast-growing consumer companies.
Supporting entrepreneurs and first-time founders and CEO’s, Stage 1 Financials’ mission is to map out foundational principles of good financial practices, to help business owners achieve their dreams. After experiencing massive growth in Stage 1 Financial, they launch an investment vehicle, Stage 1 Fund, to further support the entrepreneurial consumer market. Katy and her team lead early-stage consumer market companies to financial freedom, cash flow success, and money solutions for long term stability. They are considered a leader in accounting, financial and reporting solutions for inventor backed brands. They provide customized processes, analytics, and teams to quickly support and grow emerging consumer brands.
Katy shares the best practices, fundamentals, and financial planning strategies that give consumer product businesses their roadmap to make profit a priority.
Natalie Minh
CEO, Natalie Minh Interactive, SoCal digital marketing, web, software agency
Story Brand Certified Guide
Digital Expert & eCommerce Advisor
When it comes to marketing, when the right message reaches the right customer, you have a conversion. The problem is that most consumer product businesses struggle with their messaging before they apply it to their marketing tactics, leaving them feeling lost in a sea of competitors and frustrated with feeling like they flushed money down the toilet.
As a StoryBrand Certified Guide and CEO of a digital marketing agency, Natalie Minh MS, MBA and her global team helps consumer product companies focus on the most important part of their marketing: clarifying their message, and channeling through world class branding, development, and digital marketing automations to excite and delight your prospects, turning them into customers and raving fans.
Natalie Minh Interactive, a SoCal digital marketing (messaging, branding, web, apps, software development) agency, serves a technical business consulting partner for 6-9 figure businesses. Natalie’s work has been seen on NYC Times Square billboard, BBC, TMZ, E!, Muscle & Fitness, Iron Man, Oxygen, FLEX, and Muscular Development.
Lisa Vrancken
Executive Vice President of AsSeenOnTV.pro at Kevin Harrington Studios
Media Expert & Video Content Advisor
Lisa is a proficient marketing director, author, and globally recognized brand/media strategist. Lisa spearheads programming for Shark Discoveries with prominent host Kevin Harrington — the original Shark from the Emmy award-winning TV show, Shark Tank.
As an award-winning television producer, Lisa brings more than two decades of experience in TV, digital marketing, public speaking, PR/events, and branded entertainment. Lisa masterfully drives cross-media platform revenue strategies, creates relevant content, and develops engaging video/commercial advertising for clients of all stripes. As a sought-after media expert, Lisa guides consumer product companies to align with media impressions that raise their profile and give them access to customer acquisition plans for scale. She helps brands develop direct and brand response quality commercials and educational programs for digital eCommerce, media and TV.
As a one-stop-shop for production, marketing and sales generation growth strategies, Lisa helps brands gain the visibility they deserve. Lisa has a background in law, holds a bachelor’s degree in political science and economics, and she later earned certifications in biofeedback, hypnotherapy, and neurolinguistic programming.
A student of the market and the mind, Lisa is a poised industry veteran with professional insights and remarkable wisdom.
Sarah Eggenberger
Editor-at-Large, NewBeauty Magazine, Influence Beauty and Lifestyle Expert
Media & Influencer Advisor
Sarah is an on-air spokesperson, beauty curator and published author. She can be regularly seen on TV segments and national media like The TODAY Show, Good Morning America, EXTRA, The Steve Harvey Show, CNBC, NBC, Hallmark, CBS and Fox. She is also TODAY.com style contributor reporting on the latest trends on beauty and fashion. She has authored the book “Guide to Product Selection” which educates readers in selecting the best skincare for their needs. Sarah is a regular called upon contributor to health and beauty articles for top national and trade publications.
As a highly accomplished product developer creating over 300 SKU’s and a strategic marketer for professional, natural, retail and specialty brands Sarah oversees and drives brand initiatives that increase awareness to improve performance in revenue and market share. She has directed extensive rebranding, repackaging, and SKU rationalization initiatives including new product positioning and messaging.
In addition, Sarah conceptualized, developed, and implemented successful communication strategies scaling brands to success. She consults on content and education materials to market effectively to potential and existing retail partners and end consumers alike. Sarah is a leader in media positioning, PR, social media, and shares her expertise in awareness strategies that aid emerging brands in having their voice heard.
Gary Solomon
Partner at Foley & Lardner LLP
Intellectual Property Advisor
Gary is a legend in the product protection world. He counsels clients in the strategic protection and commercialization of intellectual property (IP) and products, from start-ups to large company IP portfolios.
Gary drafts and prosecutes patent applications through the U.S. Patent and Trademark Office and internationally. He conducts due diligence of IP assets, evaluates quality of IP assets, prepare patent legal opinions, including novelty, non-infringement, invalidity, and enforceability.
He builds asset value into product-based businesses extending into copywriting, trade dress, or trade market protection.
Gary’s expertise spans beauty and healthcare, to electronics and software technologies. Gary’s partnership in product development aids businesses in legal protection, risk management, and creating the highest multipliers for valuation, market share scale, and exit.
Rachel Johnson
Amazon Marketplace Strategist and Sales Accelerator | Founder and Managing Partner Cascadia Seller Solutions
Marketplace Expert & Amazon Advisor
Rachel founded Cascadia as a Marketplace Brand Management Agency focusing on growth on Amazon and Walmart.com. After spending 8 years at Amazon, working in seller/buyer risk, transportation, private brands, global import/export, and website availability, Rachel launched Cascadia Seller Solutions. Rachel is a chief strategist using customer insights and Amazon provided data to drive improvements in traffic and conversion.
Her team supports our clients to gain full control of their Amazon and Walmart.com brand experience. She specializes in reducing defects so that managed brands can maximize opportunities to engage customers, increase the likelihood of “Add to Cart!” when they’re on the page, and decrease the likelihood of a return or poor review.
Rachel’s team also helps brands respond to various compliance and policy violations on Amazon. She manages account suspensions, product suspensions, and compliance document requests, to keep their account relevant and flowing revenue. Featured on The Today Show, the WSJ, CNBC, CNN, the BBC, PBS Frontline, Rachel supports our Rock Your Product® clients with her incomparable approach to Marketplace performance and brand scale.
Leslie Lentz
Owner at Lentz & Company – Brand Growth Experts Retail
Expert & Brand Strategy Scale Advisor
Leslie Lentz is CEO and Founder of Lentz & Company, a Sales and Marketing company committed to growing brands with the World’s largest retailers. Leslie has worked in the consumer products industry for over 20 years with Fortune 500 Companies including Procter & Gamble, Delmonte Foods, and Lindt & Sprungli. She advises legacy and emerging brand the strategy to a successful retail partnership. Leslie’s team engaged down to the foundational level integrating necessary pitch positioning, merchandising strategies, pricing techniques, and installation of systems.
She advises Rock Your Product® clients in distribution mapping, negation techniques, and optimizing your team’s potential for channel growth. Leslie is fully committed to offering full transparency to her network and coveted access points to retail decision makers. Leslie’s core belief is “to not be intimidated by what you do not know since doing things differently can be one of your greatest strengths in business”.
Pete Hinze
Partner The Creative Partners Group (CPG), A Retail Solutions Company
Category & Merchandise Advisor
After a decade as an Executive for Target, one of the globes largest retailers, Pete and his team at CPG are dedicated to aligning retailer solutions that innovate, operate, and grow brands at brick-and-mortar retail. With a focus on consumer-centric initiatives and merchandising planning, Pete guides brands, innovators, investors, and founders to retail success, in a highly dynamic marketplace.
Pete keeps your business relevant, positions brands for leadership, and guides to market share growth. He has worked with some of the TOP brands including P&G, Coca-Cola, Nestle, Johnson & Johnson, Jessica Alba’s The Honest Co., Instant Pot (multicookers), Impossible Foods (plant-based substitutes for meat products). He leads them in category insights, trends, sourcing, market research, and provides access to a robust industry network. Pete is an expert in sales representation and how to win at retail. Pete works with Rock Your Product® clients to significantly scale.
Dr. Elizabeth Lombardo Ph.D.
America’s most trusted celebrity psychologist
Human Capitalization and Mindset Advisor
Human Capitalization and Mindset Advisor
Dr. Elizabeth Lombardo is the authority on how to crush your inner critic so that you can live a life of purpose, fulfillment, and True Success™. She’s America’s most trusted celebrity psychologist with over 100 national media interviews including The Today Show, Good Morning America, Dr. Oz, Fox Business News, The Wall Street Journal, Forbes, and countless others. Considered Shaquille O’Neal’s “Head Coach for Happiness” Dr. Elizabeth Lombardo is on a mission to help you recognize your REAL self-worth, so you can live the life you’ve always dreamed of.
Dr. E. has personally helped celebrities and high performing executives, entrepreneurs and athletes crush their inner critic and access untapped limitless reserves of potential. Through her inspiring writings, on-line training, passionate keynote speeches and private one-on-one work, Dr. E is on a mission to change the global conversation around ICS (Inner Critic Syndrome) FOR GOOD… so we can all live happier, fuller, and more connected lives. Dr. E is an innovator and passionate about helping entrepreneurs optimize their lives and business, through proven methods, breaking free from limiting beliefs holding you back. We are honored to have Dr. E. on our advisory board, working with our Rock Your Product® clients on the mindset that will give them the freedom to achieve their personal and professional goals.