Meet the people behind Rock Your Product®.
Korie Minkus founded RYP in 2017. Today a core team and an advisory board bring retail, operations, finance, legal, media and AI depth to every brand.
Korie Minkus
Founder & CEO of Rock Your Product®.
Retail operator, brand builder, international speaker and best-selling author.
Before she started Rock Your Product®, Korie spent 25 years in corporate consumer products, working with Fortune 500 companies and emerging brands and running the work end to end, from product development all the way to the C-suite. Along the way she brought more than $2 billion to retail sales.
She has partnered, sold, invested in or negotiated with brands including Unilever, The Walt Disney Company, 3M, Johnson & Johnson, The Honest Company, Procter & Gamble and L’Oréal Paris. Her retail partnerships span Amazon, Walmart, Costco, Kroger and Walgreens Boots Alliance.
Korie has worked alongside some of the most respected leaders in retail, including Doug McMillon, President and CEO of Walmart Inc.; Mark L. Butler, founder of Ollie’s Bargain Outlet; and Pennie Clark Ianniciello, longtime buyer for Costco Wholesale. She has had the opportunity to learn from, collaborate with, and work alongside some of the world’s most recognized entrepreneurs and thought leaders, including Marcus Lemonis, Randi Zuckerberg, Kevin Harrington, Les Brown, Lisa Nichols, Dean Graziosi, and Tony Robbins.
- Retail partnerships across the top 10 retailers worldwide
- Hundreds of global trade shows
- 32 countries of international business
- Trusted advisor on branding, sales, distribution, capitalization, exits and M&A
- Board member for companies across media, digital, technology and product
- Certified in Neuro-Linguistic Programming (NLP) and Landmark Education
Watch the book trailer- Randi ZuckerbergFounder of Facebook Live
- Natasha GranoContributor
- And moreFemale entrepreneurial leaders
The experts working on your brand.
RYP combines core operating support with advisors across marketplace, merchandising, finance, legal, media and category growth.
Ysa MayorcaFinancial & forecast modelingRockstar talent: 30+ years in CPG and a drug retail merchant expert. Built category and channel growth for Unilever and Sundial Brands (SheaMoisture, Nubian Heritage, Madam C.J. Walker Beauty Culture, nyakio™).
Felicia CiaccioRetail readiness & relationshipsRockstar talent: Former Director and Category Manager, Health & Wellness, at Walgreens, with 25+ years in retail. She knows how buyers think because she was one.
Katie FarinellaClient experience & operationsRockstar talent: 20+ years leading retail operations. Keeps projections, inventory and execution accurate so launches land on time.
Skye HenningsOperations & successRockstar talent: Keeps every client engagement organized, responsive and moving, with strengths in operations, finance and customer service.
Clayton TrevinoAI Systems LeadRockstar talent: Builds the AI systems behind RYPAI™, turning retail research and buyer outreach into tools brands can use.
Advisors bring depth across retail and growth.
Specialists who join the work when a brand needs their channel, category or discipline.
Pete HintzRetail merchandisingSuccess: Partner at The Creative Partners Group and a former Target buyer and solutions lead.
How they help our brands: Reviews shelf presence, merchandising and the buyer pitch through a former Target buyer’s eyes.
Rachel JohnsonAmazon marketplaceSuccess: Founded and sold one of the first Amazon service firms. An AI-driven e-commerce strategist.
How they help our brands: Sharpens Amazon strategy so marketplace sales and retail growth support each other.
Leslie LentzWalmart and Sam's ClubSuccess: Founded Lentz & Company, acquired by KMG. A former Walmart and Sam's Club merchant.
How they help our brands: Guides Walmart and Sam’s Club readiness, from item setup to the merchant conversation.
Elizabeth Lombardo, Ph.D.Leadership and performanceSuccess: Clinical psychologist and peak performance coach for high-performing entrepreneurs.
How they help our brands: Coaches founders on leadership, focus and resilience through the pressure of a retail launch.
Gary SolomanCPG legal and IPSuccess: Partner at Foley & Lardner LLP, advising CPG brands on patents, trade dress and trademarks.
How they help our brands: Advises on patents, trademarks and trade dress so a brand’s product is protected before it scales.
Lisa VranckenVideo and mediaSuccess: Award-winning TV producer and executive producer of Kevin Harrington TV.
How they help our brands: Shapes the brand’s video, TV and media story to drive awareness and sell-through.
Katy TreifenbachCPG financeSuccess: Founder and CEO of Stage One Financial, CPG-focused accounting and forecasting.
How they help our brands: Builds the accounting and forecasting foundation retail growth depends on.
Natalie MinhDigital and e-commerceSuccess: CEO of a web software agency and a StoryBrand Certified Guide.
How they help our brands: Clarifies the brand message and strengthens the website and digital funnel.
Sarah EggenbergerBeauty mediaSuccess: TODAY Show correspondent and Senior Editor at Large at NewBeauty magazine.
How they help our brands: Helps beauty brands earn media attention and tell a story editors want to cover.
Ashley BlackFounder and e-commerceSuccess: Founder of FasciaBlaster® and two of Inc.'s fastest-growing companies.
How they help our brands: Shares founder-to-founder lessons on scaling a product from e-commerce into a multi-channel brand.
Korie, live with some of the founders around the world.
Watch Korie on stageKorie on stage.
A two-minute look at Korie speaking to founders and business leaders on stages around the world.
From Stockholm and London to Dubai and Orlando, Korie has built relationships with the leaders who shaped modern entrepreneurship. For a consumer product brand, that network is leverage: it opens doors to buyers, partners and opportunities that are hard to reach on your own.
Working with world-class leaders to teach better, learn more and lead the way.
RYP is not built on theory. Korie and the Rock Your Product® team bring more than 100 years of combined consumer product and retail experience, from Fortune 500 product development to buyer meetings and shelf execution.
The communities we build are unprecedented in the consumer product space. At live events and workshops, members work through pricing, buyer pitches and retail plans with Korie and the RYP team, learn from retail experts, and meet founders making the same move.
Korie Minkus & Rock Your Product® in the Media
Read the stories behind the covers.
Features on Korie Minkus, Rock Your Product® and her best-selling book BE…. Tap a cover to read the article.
Forbes 
USA Today 
SUCCESS
Women in Business
LA Weekly
CelebMix 
NY Weekly 
Celebrity Daily
More features
- New York Today
- The Washington Times Now
- California Elites
- Time Business News
- The NY Express
- LA Progressive
Listen to Korie.
Korie has been a guest on more than 300 podcasts, talking about moving brands from online into retail, building a product business and the story behind BE… Here are a few to start with.
The Writing of the Book
While writing BE…, Korie, Ashley Black and Lisa Vrancken hosted a live weekly podcast in their Facebook group, bringing female entrepreneurs and guests into the process. This clip features Les Brown.
Join the group on FacebookFeatured guest appearances
New market.
New language.
Same question:
what will it take to grow?
Every market we work in, founders ask it the same way. Years of speaking, training and building businesses across North America, Europe, the Middle East, Asia and Australia give RYP a global view of what it actually takes.
From Chicago to Sydney, founders in every time zone.
Kevin Harrington on Korie
Kevin Harrington, an original “Shark” from ABC’s Shark Tank and an advisor to Rock Your Product®, on what Korie brings to founders and their products.
You've proven demand online. Now build the company offline.
Tell us where the brand is today and what is getting in the way. We can help determine whether ROS Amplify, 1:1 advisory or a different next step makes sense.
Korie MinkusFounder & CEO, Rock Your Product®