ROS Amplify™
Learn and build with a retail growth network: weekly and monthly trainings online and live, peer feedback, expert sessions and buyer introductions.
Best for brands ready to learn the retail playbook alongside peers.Explore ROS Amplify™Home / RYPAI™
The technology behind ROS Amplify
RYPAI™ supports the work behind retail growth.
RYPAI™ is a set of AI tools and agents built for consumer product brands moving into retail. It handles retail research, retailer targeting, pricing and margin modeling, buyer prep and velocity tracking, with expert guidance around the decisions brands face before, during and after launch.
RYPAI™Retail Growth OS
Across the retail journey
Discover. Prepare. Model. Pitch. Launch. Grow.
Each system is built around a specific decision in the move from online to retail.
DiscoverRetailRadar™
Research categories, competitors and demand. Identify retailer and channel opportunities.
PrepareReadyRate™
Assess retail readiness, assortment gaps and the work required before pitching.
ModelProfitMap™
Compare pricing, margin, trade spend, store count and inventory cash scenarios.
PitchBuyerBrief™
Build retailer-specific decks and buyer briefs using RYP methodology and brand data.
LaunchRetailFlow™
Track buyer follow-up, item setup, production, testing and delivery deadlines.
GrowVelocityView™
Monitor growth and surface new channels, events, brand leadership opportunities and awards.
20+ proprietary retail growth systems across the retail journeyMore systems continuously being added to RYPAI™.
The team behind RYPAI™
Built by people who know retail and AI.
Most AI software for retail is written by engineers who have never sat across from a buyer. Clayton Trevino, our AI Systems Lead, starts from the other end. He researches new AI models and agents as they are released, tests which ones hold up on real consumer product work, and builds the ones that do into the Rock Your Product® system.
The retail knowledge comes from the people around him. Korie spent 25+ years inside Fortune 500 consumer products, and the advisory team includes a former Walgreens category manager, a forecaster who built plans for Unilever brands and leaders with decades in retail operations. They know what a buyer will ask in a line review, and Clayton turns those answers into tools a founder can open on a Tuesday afternoon.
Pairing that much retail experience with technology this new is rare, and it is the reason RYP works the way it does.
Meet the full teamWhy AI matters now
AI is changing how product businesses grow.
Retail buyers, big brands and your competitors already use AI to move faster. Founders who build it into the business make better calls with fewer people, and spend less to learn the same lessons.
01
Faster, better decisions
AI reads your sales data, retailer requirements and market signals in minutes, so you decide with facts instead of guesses.
02
A lean team that runs big
Research, first drafts of buyer materials and weekly reporting happen in hours, freeing your people for the work only they can do.
03
Economics and early warnings
Model pricing, margin, trade spend and cash before you commit inventory, then catch velocity and in-stock problems while they are still fixable.
How RYP stays ahead
Built for consumer product brands, and always improving.
- An in-house tech team builds new RYPAI™ systems made for the consumer product space.
- Every system is tested on real client brands before it reaches members.
- Members and 1:1 clients get new systems as they launch.
- Our retail experts review the outputs, so AI speeds the work and people make the call.
How brands work with RYP
Four ways to work with us.
Learn in a membership, bring our team into your decisions, let us run the technology or run it yourself. Pick the level of support that fits your brand today.
All four include full RYPAI™ access. Every member and client gets the AI tools, plus new systems as our tech team launches them.1:1 Advisory
The senior RYP team inside your decisions: a custom retail roadmap and financial model, buyer preparation and execution alongside your team.
Best for complex decisions or active buyer opportunities.Explore 1:1 AdvisoryWe run it for you
Our team operates RYPAI™ on your brand: retail research, buyer targeting, margin models, buyer briefs and velocity tracking. You get finished outputs and recommendations.
Best for lean teams that want the answers without another system to manage.Find your retail pathYou run it yourself
We install the RYPAI™ tools and workflows in your business and train your people to use them, with our experts on hand as your retail program grows.
Best for brands building an in-house retail team.Find your retail pathGet started with RYPAI
Put AI to work on your retail growth.
Every ROS Amplify member and 1:1 Advisory client gets full access to RYPAI™. Share where your brand is today, and our team will recommend the best place to start.
Korie MinkusFounder & CEO, Rock Your Product®