A few examples of the kinds of challenges RYP has helped brands work through, from packaging and pricing to buyer negotiation and national expansion.
“Korie is knowledgeable, experienced, connected and most of all passionate about helping her clients succeed. 10 out of 10 recommend!”
“Very good at execution, thoughtful ideas, great follow ups, no fluffiness, just get straight to the point.”
“Korie is not just an asset; she's a driving force behind successful business development initiatives.”
“A skilled consultant and trusted partner, I highly recommend her to anyone in retail and CPG.”
“Rock Your Product taught me how to find, negotiate, and position to win.”
“We are on pace for a 80% increase in the first year. We are now in almost 1000 retail stores in the US and managing sales of 200K units annually.”
“Tucketts was an established six-figure business when I joined. Korie taught me how to leverage this growth online to scale offline, and my business has grown 20% to reach my goal of crossing the seven-figure mark.”
“Korie is in a league of her own! The perfect blend of authenticity and down to business!”
“We focused on two areas of growth in distribution expansion and strategic partnerships. The hands-on coaching was very tactical which allowed me to implement right away. In 18 months, we grew 800%.”
A buyer who puts your product on the shelf is taking a risk, and they lean on your certainty to take it. When you know your margins, your forecast and your story cold, they feel it in the room.
That is why so much of our work goes into helping founders understand their own business better. Confidence is one of the biggest things we build with every brand, in ROS Amplify™ and in 1:1 Advisory, so you can stand in front of any buyer and sell your brand with conviction.
“She gave us the confidence to pursue new markets. From trade shows to national buyer meetings, her attitude was always, ‘Yes, how can I help?’”
Brands we work with have launched and grown in the biggest names in retail, from mass and drug to specialty and TV shopping.
Results as reported by each brand. Every brand is different and placement is never guaranteed.
Including Amazon, Korus, Target, Microsoft, In a Box, Walmart, Truman's, American Express, Filterbaby, The Honey Pot, Ashley Black's, P&G, Johnson & Johnson, Reckitt Benckiser, L'Oreal, American Airlines, The Honest Company, Costco, Copper Compression, DivaCup, Pepsi, L.Raphael, CarpalAID, Publications International, 3M, Unilever, Silla Acapulco, Narcisa Pheres, Mary Mack's, Nordic Naturals, Natrol, Salt Sisters, Leggett & Platt, The Stil Trust, Walt Disney Pictures, Sashapure, Kroger, Fisher Traction, FemiClear, Heale, Soapstandle, Honest, Funkaway, Natural Nuance, Flips, Farmer's Market, Kellogg's, K.S. Sze & Sons, Tuckett, Dr. Kay, C4, Garden of Life, Lord of the Chords, Lush Addiction, Shoushou Kids, Narcissist, Aclim8, Swiss Point of Care, SheaMoisture, Molecular Fertility, Camellia Treasures, PinFolio, iCandy, Hope, The Cinnamon Room, Santivia, Wellspring, Mila MicAmor.
A few examples of the kinds of challenges RYP has helped brands work through.
A social-first product faced rising competition and needed a stronger retail proposition.
Packaging and pricing strategy, buyer materials, IP support and a Cosmoprof B2B launch.
A large online brand needed to diversify channels amid competition and higher acquisition costs.
Retail positioning, buyer negotiation, product pipeline and expansion strategy.
A new category required consumer education and a clearer reason to buy.
Consumer positioning, packaging, retail pricing, marketplace and social strategy, plus partner outreach.
Oprah’s Favorite Things 2025
Copycat braces obscured the value of a patented product.
Category story, education, wholesale pricing and a stronger buyer narrative.
A beloved regional brand needed buyers, distribution and trade show support to grow into national retail.
Retail and CPG expansion, grocery and mass buyer meetings, trade shows and distribution partnerships.
“She gave us the confidence to pursue new markets. From trade shows to national buyer meetings, her attitude was always, ‘Yes, how can I help?’” Gary Mac Herring, Owner
Online looks like where all the growth is, yet more than 8 of every 10 U.S. retail dollars are still spent offline. For a proven online brand, retail is not a vanity milestone.
Done well, it can become a substantial second growth engine.
in potential added annual revenue from a single retail program
1,000 doors × 3 units per week (rate of sale, or ROS)
× $10 net per unit × 52 weeks
That is 3,000 units every week,
shipped by the case pack instead of one product at a time.
Hypothetical example for illustration only. It is not a projection, promise or guarantee of results. Figures show revenue before retailer margin, trade spend, freight and other retail costs, not profit. Actual results vary by brand, product, retailer and execution.
It's not digital or retail. It's digital + retail, and that is where multiplication happens.
Brands win at retail
The risk of waiting: a competitor wins the shelf, the buyer and the category first.Meanwhile, one platform change, ad-cost spike or account issue can stall a single-channel brand.The good news: you have already invested the time, money and effort to build one channel. Adding the next one gets far easier once you learn the retail operating system.
“Korie is charismatic, she is powerful, and persuasive.”
Les BrownMotivational speaker
“Korie is in a league of her own! The perfect blend of authenticity and down to business!”
Ashley BlackFounder and inventor, FasciaBlaster®
“Korie is very sincere, seasoned from corporate branding to entrepreneur experiences, and she has a very tenacious attitude to help you succeed.”
Kevin HarringtonOriginal Shark on Shark TankThe results on this page are what individual brands reported. They are not typical, not an average and not a guarantee of what any brand will achieve, and retail placement is never guaranteed. Read our Earnings and Income Disclaimer.
Email us at support@rockyourproduct.com, and our team will get back to you.
Tell us where the brand is today and what retail opportunities are in front of you.
Korie MinkusFounder & CEO, Rock Your Product®
