Tell us where the brand is today.
Share a few details about the brand and what you want retail to become. Choose ROS Amplify, 1:1 Advisory or not sure yet, and we will help determine which next step makes sense.
- Five short steps, about two minutes
- Revenue ranges only, never confidential numbers
- A real person on the RYP team reads every application
A clear, simple next step.
Tell us about the brand
Where the brand is today, what retail opportunities are in front of you and what is getting in the way.
We reply within two business days
The Rock Your Product® team reviews every request personally.
We recommend the right path
ROS Amplify, 1:1 advisory or a different next step, based on where the brand really is.
Built for proven brands ready for retail.
Whether you are moving from online into stores or already on shelf and ready to scale, ROS Amplify™ is for brands ready to think like omnichannel companies.
This is for you if...
- You generate roughly $1M to $50M a year in DTC, marketplace or social commerce sales.
- You have proven consumer demand and want to enter retail with a plan.
- You are already on shelf and need better velocity, reorders or new doors.
- You want stronger economics, buyer materials, forecasting and launch discipline.
- You want expert guidance, buyer introductions and a network of brands and retail partners.
Probably not the right fit if...
- You are not ready to invest in your retail growth (membership starts at $10K).
- You are still validating whether consumers want the product.
- You only want generic ecommerce or social media tactics.
- You want a single buyer introduction without preparing the business behind it.
- You are not ready to plan for the financial and operational realities of retail.
Built for brands with a lot riding on the next retail move.
1:1 Advisory is selective. It fits established consumer product brands that need senior retail strategy and execution built around their business, their buyers and their numbers.
This is for you if...
- You generate roughly $5M to $50M+ a year and retail is now a serious growth lever, not an experiment.
- You have an active buyer conversation, a new retailer launch or a major line review coming up.
- You need senior strategy tailored to your economics, not a group program.
- You want a custom retail roadmap, financial model and hands-on execution support.
- Your team can execute but needs experienced retail leadership in the room.
Probably not the right fit if...
- You are still validating whether consumers want the product.
- You are looking for a group learning community first (ROS Amplify™ is built for that).
- You are not ready to invest in your retail growth (1:1 Advisory starts at $30K).
- You want a single buyer introduction without preparing the business behind it.
Am I ready, and what revenue level is the best fit?
The typical fit is a brand generating roughly $1M to $50M in annual DTC or marketplace sales with proven demand and a real omnichannel growth goal. ROS Amplify™ is built for both online brands preparing to enter stores and brands already on shelf that want to improve sales and expand distribution. Not sure? Request a strategy conversation and we will tell you honestly where you stand.
Which program is right for me, and what happens after I reach out?
ROS Amplify™ combines small cohorts, expert guidance, RYPAI™-powered systems and retail connections. 1:1 Advisory is tailored to one brand, its current economics and active opportunities, with a custom roadmap and deeper senior support. After you request a strategy conversation, Korie's team reviews where your brand is today and where you want to take it, then follows up with the right next step. ROS Amplify™ is opening through a waitlist, so joining now puts you first in line for the next cohort.
What results can I expect, and how long do brands stay?
100% of the brands we work with have seen growth in their first year with RYP. Our average brand is in the system for 2+ years, and 70% of brands stay with us for 2+ years. Every brand is different, so results vary and are not guaranteed.
What does it cost to work with RYP?
Growing into retail takes real investment. ROS Amplify™ membership has several levels of engagement starting at $10K, built to make expert support accessible. 1:1 Advisory starts at $30K and is scoped to your brand, your economics and the depth of support you need. If you are not ready to invest in your retail growth right now, RYP is probably not the right fit yet.
Does RYP guarantee retailer placement or sales results?
No. The $1M to $10M retail sales figure is a goal, not a guarantee. Retailer decisions depend on category fit, buyer priorities, economics, timing and brand readiness. RYP strengthens the business case, preparation and execution behind the opportunity. As soon as your brand is ready, we make introductions to the discovery events, retail partners, rep groups and distributors in our network, starting with the partners we have the closest relationships with.
How involved is the RYP team, and is travel included?
It depends on your engagement. Buyer meetings, trade shows and live sessions with our team are planned around your program and your retail plan. Travel and lodging for live events are not included in the membership.
What happens after a brand gets placement?
That is where the second half of the work begins: item setup, inventory, merchandising, promotions, in-stock, velocity, retail media, field execution and the performance needed to earn expansion.
What categories and channels do you work with?
Consumer products across automotive and car care, baby and family, beauty and personal care, food and beverage, home improvement, household consumables, OTC and consumer health, pet, small appliances, sports and outdoor, toys and games, and women's health and wellness. Beyond traditional retail, the work can include clinics, professional channels, hospitality, institutions, gifting, partnerships, distributors, licensing and other B2B routes to market.
What are RYPAI™ and the Client Login?
RYPAI™ is the Rock Your Product® Retail Growth Operating System: proprietary AI agents, tools and workflows for research, modeling, buyer prep, launch and growth. The Client Login is the members-only portal where our community watches recordings of our live events and trainings, uses the RYPAI™ AI systems and tracks retail growth, all in one place.