Learn and build with a retail growth network.
ROS Amplify™ is a membership for brands generating $1 million to $50 million in annual direct-to-consumer or marketplace sales. Whether they are preparing to launch in stores or have recently entered retail, members gain the guidance, systems, tools, and connections to build toward $1 million to $10 million in annual retail sales, alongside a cohort of brands making the same move.
$1M to $10M in annual retail sales is the goal the membership is built around, not a promise. Results vary by brand, category, economics and execution. RYP does not guarantee sales, retailer placement or any other outcome.
Learn. Build. Connect. Grow.
For brands preparing to enter stores or already on shelf and working to improve sales and expand distribution.
What members get
- Hands-on training on your own product: pricing, packaging, margins and the buyer pitch
- Weekly and monthly trainings, online and live, with Korie and the RYP team
- On-demand library of recorded trainings and live events
- Shopper marketing that wins at the shelf, in store and online
- Marketing forecasting: plan demand, promotions and spend by retailer
- RYPAI™ AI agents, tools and workflows for research, modeling and buyer prep
- Templates and playbooks for pricing, line reviews and buyer pitches
- Your retail financial model: margins, trade spend and cash flow by retailer
- Growth tracking in the members-only Client Login
- Buyer introductions and partnership connections through the RYP retail network
- Live events and trade shows with fellow members and retail experts
- In-store shopping trips for real category experience
- Expert guidance on buyer and operating decisions
- Where to spend and where to save as you scale into retail
- Investment readiness: when to raise capital and what investors look for
- Support across launch, sell-through and store performance
- Peer feedback from brands making the same move
LIVE ROS Amplify™ Training, Tel Aviv
Built for proven brands ready for retail.
Whether you are moving from online into stores or already on shelf and ready to scale, ROS Amplify™ is for brands ready to think like omnichannel companies.
This is for you if...
- You generate roughly $1M to $50M a year in DTC, marketplace or social commerce sales.
- You have proven consumer demand and want to enter retail with a plan.
- You are already on shelf and need better velocity, reorders or new doors.
- You want stronger economics, buyer materials, forecasting and launch discipline.
- You want expert guidance, buyer introductions and a network of brands and retail partners.
Probably not the right fit if...
- You are not ready to invest in your retail growth (membership starts at $10K).
- You are still validating whether consumers want the product.
- You only want generic ecommerce or social media tactics.
- You want a single buyer introduction without preparing the business behind it.
- You are not ready to plan for the financial and operational realities of retail.
Buyers borrow your confidence.
A buyer who puts your product on the shelf is taking a risk, and they lean on your certainty to take it. When you know your margins, your forecast and your story cold, they feel it in the room.
That is why so much of our work goes into helping founders understand their own business better. Confidence is one of the biggest things we build with every brand, in ROS Amplify™ and in 1:1 Advisory, so you can stand in front of any buyer and sell your brand with conviction.
“She gave us the confidence to pursue new markets. From trade shows to national buyer meetings, her attitude was always, ‘Yes, how can I help?’”
Founders who built it with Rock Your Product®.
“Tucketts was an established six-figure business when I joined. Korie taught me how to leverage this growth online to scale offline, and my business has grown 20% to reach my goal of crossing the seven-figure mark.”
“I went from $190K USD per year to $550K USD in 18 months. Now selling in the US market, I just closed five new distribution deals.”
“We are on pace for a 80% increase in the first year. We are now in almost 1000 retail stores in the US and managing sales of 200K units annually.”
“At Thermos, Korie singlehandedly championed a breakthrough soft sided cooler and lunch kit program. It went on to be an 8-figure business for Thermos. She is extremely knowledgeable in all facets of selling and marketing to large scale retailers like Wal-Mart.”
“I've managed to expand the business into a second country and double our turnover to over seven figures in revenue. This couldn't have happened without the guidance and support she has given to me.”
“Korie is a valuable leader who influences positive business decisions. Her critical problem-solving skills are well reasoned and supported by data.”
“With Korie's encouragement and expertise, I felt empowered to enter a larger global market. We are now featured in several Conde Nast publications like World of Interiors and House and Garden UK.”
A repeatable system for moving into retail.
The Rock Your Product® methodology powers ROS Amplify™, RYPAI™ and our 1:1 advisory work.
- 01
POSITION
Clarify category, consumer, problem, differentiation and the whitespace you can own.
- 02
PROVE
Translate online demand into buyer evidence, economics, velocity assumptions and a credible size of prize.
- 03
PREPARE
Build the people, inventory, packaging, forecasts, systems and financial readiness retail demands.
- 04
PITCH
Create the buyer story, target the right accounts, access the right relationships and negotiate from a plan.
- 05
PROSPER
Launch, drive sell-through, improve execution, measure velocity and earn expansion.
The retail skills behind every step.
Whether you are moving from online into stores or already on shelf and ready to grow, you learn the skills for where your brand is now.
Moving from online into stores
- Retail pricing and marginsWholesale pricing, trade spend, freight and allowances that still leave you a profit.
- Category and shelf strategyWhere your product fits, the whitespace you can own and how buyers see the category.
- Packaging, item setup and complianceRetail-ready packaging and the setup and compliance steps buyers expect.
- The buyer pitchBuilding the buyer story, targeting the right accounts and walking into line reviews prepared.
Already on shelf and ready to scale
- Sell-through and velocityReading your rate of sale and fixing what slows it down, store by store.
- Promotions and in-store executionPlanning promotions and store support that move product, not just margin.
- Forecasting, inventory and cash flowStaying in stock on wholesale-sized orders without straining cash.
- Earning expansionUsing results to win reorders, new doors and new retailers.
Building partnerships that last
Retail runs on relationships. RYP makes the buyer introductions and partnership connections, so you tap straight into our retail network, then learn what it takes to keep partners saying yes.
- Who you partner withBuyers, brokers, distributors, sales reps and retail partners.
- What it takesReliable supply, clean data, a clear plan and consistent follow-through.
- How we open doorsDirect buyer introductions, trade shows and partnership connections through the RYP retail network.
Tap into our retail network: 100+ retail and distributor partners
Including Walmart, Target, Costco, Amazon, Kroger, Walgreens, CVS, Sam's Club, Kohl's, H-E-B, Dollar General, Ulta Beauty.
As soon as your brand is ready, we make introductions to whoever is in our network at the time, starting with the partners we have the closest relationships with. We do not guarantee placement, but we do open the doors to:
- Discovery events
- Retail partners
- Rep groups
- Distributors
Retail-ready AI, already built for your brand.
Never before has a consumer product brand had retail growth tools already built and waiting. RYPAI™, the Rock Your Product® Retail Growth Operating System, puts proprietary AI agents behind your research, modeling and buyer prep. You skip building the tools and go straight to using them.
- More efficientResearch, modeling and buyer prep move faster, with far less manual work.
- Better informedCategory, pricing and velocity insight in hand before you walk into the buyer meeting.
- Faster for your partnersClear answers and clean data for buyers and distributors, at the pace they expect.
Built in house by Clayton Trevino, our AI Systems Lead, who researches new AI models as they are released and builds the best into RYPAI™, with the retail know-how of Korie and our advisory team behind every tool. Meet the team behind RYPAI
Be the brand leader distribution partners want to work with.
The full RYPAI™ suite, in both programs.
Every member and every advisory client gets full access to the RYPAI™ AI tools, plus unprecedented access to how they keep evolving. Our in-house tech team is actively building new systems made specifically for the consumer product space, and you get them as they launch.
Who is ROS Amplify™ for?
Proven consumer product brands doing roughly $1M to $50M a year in DTC, marketplace or social commerce sales. It is built for both brands preparing to enter stores and brands already on shelf that want to improve sales and expand distribution.
What do members get?
Four things working together. Learn: hands-on training on your own product, weekly and monthly trainings, online and live, with Korie and the RYP team, and a library of recorded trainings. Build: RYPAI™ AI agents, tools, templates and playbooks. Connect: buyer introductions and partnership connections through the RYP retail network. Grow: expert guidance and support across launch, sell-through and store performance.
Is the membership online or in person?
Both. Weekly and monthly trainings, member sessions, the RYPAI™ tools and the recordings library are online, so you can take part from anywhere. Workshops, events, buyer meetings, in-store shopping trips and trade shows happen live with the RYP team. Travel and lodging for live events are not included in the membership.
How is ROS Amplify™ different from 1:1 Advisory?
ROS Amplify™ is a membership: small cohorts, shared expertise, RYPAI™ systems and retail connections alongside brands making the same move. 1:1 Advisory is tailored to one brand, its economics and its active opportunities, with a custom roadmap and deeper senior support. Not sure which fits? Tell us about your brand and we will point you to the right one.
What results can members expect?
The membership is built around helping brands grow toward $1M to $10M in annual retail sales. 100% of the brands we work with have seen growth in their first year with RYP, and 70% stay with us for 2+ years. Every brand is different, so results vary and are not guaranteed, including retailer placement.
How involved is the RYP team?
It depends on your engagement. Members get live sessions and expert guidance from Korie and the team, and buyer meetings and trade shows are planned around your retail plan.
What is the Client Login?
The members-only portal where you watch recordings of live events and trainings, use the RYPAI™ AI systems and track your retail growth, all in one place.
How much does ROS Amplify™ cost?
Growing into retail takes real investment, and ROS Amplify™ is built to make that investment accessible. Membership has several levels of engagement, starting at $10K. Your level depends on your brand, your goals and how much support you want. If you are not ready to invest in your retail growth right now, this program is probably not the right fit yet. We will walk you through the options on your strategy conversation.
How do I join?
ROS Amplify™ is opening through a waitlist. Join the waitlist below and you will be first in line when the next cohort opens.
How do buyer and partner introductions work?
As soon as your brand is ready, we make introductions to whoever is in our network at the time, starting with the partners we have the closest relationships with: discovery events, retail partners, rep groups and distributors. We do not guarantee placement, but we do open the doors.
Build your retail business alongside brands making the same move.
Tell us where the brand is today and what you want retail to become. The RYP team will follow up with next steps for ROS Amplify.
See you at the top,Korie MinkusFounder & CEO, Rock Your Product®